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That said, hard seltzer is a crowded competition now and, to make matters complicated, the multi-billion-dollar industry could be hitting a plateau. Grand Haven-based Odd Side Ales, for example, has its own line of hard seltzers featuring dozens of flavors. In Michigan, many of the state's hundreds of craft breweries have adopted their own craft seltzers, which follow a very similar brewing process to craft beer but use sugar rather than malt, to keep up with the growing trend. That's consistent with 12-packs of the original White Claws. Both the blood orange and cranberry flavors have hints of vodka, resembling that of mixed drinks - which, by the way, are trending rather popularly on store shelves themselves in the form of canned cocktails - rather than seltzers.Įxpect the Surge Variety Packs to sell between $15-18 per pack, depending on the market. The flavor profile of White Claw Surge is similar to that of the original White Claw, but boozier. single-serve can of Surge is 220 calories. While the original White Claws (5% ABV) have enjoyed mainstream success largely because of their nutritional value - 100 calories and 2 grams of carbohydrates per can - expect each Surge can to clock in at around 150-170 calories per can, though still 2g carbs, due to the higher alcohol content. cans White Claw fans have become familiar with in recent years. cans of cranberry and blood orange Surge drinks in beer stores earlier this year the variety pack will feature the 12-oz. White Claw started selling single-serve 16-oz. Starting this week, White Claw is launching its first-ever Surge Variety Pack, a 12-pack of 8%-alcohol-by-volume White Claws featuring cranberry, blood orange, lime and blackberry flavors. White Claw Hard Seltzer is looking for ways to up its game amid the recent boom of hard seltzer it is largely responsible for creating.Įnter Surge.